Carson Tang, is the President and CEO of Carson Worldwide, an experiential event and strategic marketing company. Mr. Tang is also the founder of Powermastery, the empowerment based division; and New Business Frontiers, the mastermind division for business owners, entrepreneurs and corporate level executives.
Carson Worldwide develops and produces value added events, meetings, experiential workshops, conferences, roadshows, tradeshows, empowerment retreats, festivals, sporting events and nationwide viral programs to create buzz, recall, and tangible results while uncovering business efficiencies. Mr. Tang’s successful track record spans over 30 years of providing hundreds of events for businesses, business owners, employees, and individuals. A few of his transformational events include Powermastery Empowerment Retreats (http://powermastery.com) and a Festival Retreat introducing new dimensions in holistic health and healing, metaphysics, fitness, diet and spiritual awakening (http://festivalforchange.com).
His leadership and marketing expertise includes creative vision, strategic sales integration, event budgeting and timelines, logistics, brand building, developing viral and word of mouth strategies, and database building. A small sampling of just a few companies, advertising agencies, PR and marketing firms, Fortune 500 and 1,000, Blue Chip firms, nonprofits, NGO’s and government agencies Mr. Tang has worked with include: NBC, CBS, Ketchum Public Relations Worldwide, Nissan Corporation, The Conference Board, Loreena McKennitt, Chock Full ‘O Nuts, Campbell Soup, Macy’s, Intel, American Express, Leukemia and Lymphoma Society, Makor, Estee Lauder, Samsung, American Digestive Health Foundation, The Museum of Water, The American Museum of Natural History, Malaysia, India, and the City of New York (conducting seven week business start-up boot camps, six week marketing boot camps, and other business and marketing related courses), etc.
Using his knowledge and experience in human potential and subconscious behavior he builds emotional gateways to stimulate action using event based initiatives.
Mr. Tang has been a guest on NBC Nightly News with Chuck Scarborough, New Jersey Network TV, NTDTV, Live It Up TV, WNYM, Asiamerica and WPAT radio shows, NY Times, Philadelphia Inquirer, Newark Star Ledger, Trentonian News, Outside Magazine, Outdoors Magazine; a contributing author to Illinois Meetings, and Making Your First Million; quoted on Discovery; and a keynote speaker and moderator at various industry and business conferences and expos such as the NYSE EuroNext, FEGS, AAARI, Philadelphia Business Conference, etc.
Powermastery, a division of Carson Worldwide, develops and produces festivals, retreats, workshops and conferences to tap human potential and push the limits for results through empowerment, experiential learning, raising awareness, and creating a higher level of consciousness.
New Business Frontiers, another division of Carson Worldwide, develops and hosts exclusive events catering to the insular business environment of business owners, corporate level executives and entrepreneurs. It offers a mastermind feedback circle of accountability and empowerment through the collective network and experiences created in its program initiatives.
Mr. Tang also works with the Coalition of Asian Pacific Americans, and with the Asian American Heritage Festival (both 501©3 charity non-profits) producing large scale events with budgets in excess of $60,000. The events attract 20,000 guests and involve businesses, non-profits and corporate sponsors. He is responsible for festival development and production, operations, event marketing and corporate clients.
As former Chapter Chair on the Executive Board for the Chapter, a Committee Chair, and a Major Excursions Leader for the Appalachian Mountain Club, a 501C(3) nonprofit, Mr. Tang was active promoting outdoor recreation and conservation initiatives while serving an audience of 110,000 members, supporters and advocates. In his first year of Chair he turned a two year running $20,000 annual deficit into an $800+ surplus, relocated the out of the way office to a Park Ave address for a lower rent, and created a new CMS web presence empowering two dozen committees to take ownership of what was a one person html based and non-user friendly website.
Mr. Tang is the creator of world renown events including I-CON. It celebrated its 30th Anniversary in 2011. Other legacies he has created included outdoor festivals bringing out over 24,000 to a first time event with fireworks, carnival, concerts, outdoor movies and an auto show; another was a township wide Olympiad.
He acts as the guiding light for his daughter who is his inspiration, and is a diving rod to what life can truly be about when you follow your passion while sharing it with others; and what it means to reach down and offer a hand to others while being a sign of hope by merely being who you are.